He has 'popped in' to see children at the The Royal Children's Hospital and staff and families from Ambulance Victoria. Read more
The business has partnered with the Foundation for National Parks and Wildlife.
"They were selling out almost instantly."
Here is your deep-dive into the licensing space.
The retailer is set to bring in 75 SKUs.
The former Toyworld Darwin owner has joined the team.
The organisation is also launching its inaugural virtual event.
"Many incorrectly believe that The Elf on the Shelf is our official company name."
"You wouldn’t drive a car without insurance, so why risk the reputation of your company?"
The event had 180 exhibitors showing their wares to buyers from 60 countries.
These are the categories where kids exert the most influence over purchases.
This is how the family-owned enterprise has developed over the years.
"This category has grown substantially in the past six months."