Two Iconic Aussie Brands Team Up For Bluey’s First Apparel Range

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Enthusiasts of the cartoon series will surely enjoy the delightful collection created by Bonds and Bluey, two respected and well-known Australian companies.


Bluey, a Joe Brumm creation, chronicles the exploits of a beloved and never-ending six-year-old Blue Heeler pup living with her parents and sister, Bingo. Each episode features Bluey playing complicated games with her family and the entire neighborhood that develop in unforeseen and humorous ways because of her boundless Blue Heeler enthusiasm.


With this initiative, households can extend the joy and creative activities that Bluey sparks in their homes. The line also offers infant and children’s clothing: Zip Wondersuits at $29.95 (infant to 3 years), sleep sets at $32.95 (3 months to 7 years), and stretchy chesty at $14.95. The universe of Bluey inspired the custom, freshly drawn graphics.


Nicole Chungue, Licensing Manager, ANZ BBC Studio, said they are happy to deliver the first collection of Bluey gear to audiences through a joyful and entertaining partnership with Bonds.


The company sought to produce graphics that highlighted the excitement, humor, and sense of adventure of the performance, according to Kelly McBride, Head of Marketing of Bonds. As adorable and appealing as Bingo, Bluey, Bandit, and Chilli are, they believe their brand is too.


Bluey, a family favorite with approximately 152 million views on ABC iView, is the most viewed children’s series of all time.


Beginning January 8th, 2020, customers may shop the Bonds / Bluey collection in person and online.


BBC Studios and ABC Children jointly acquired Bluey, a show that the Emmy®-winning Ludo Studio produces for ABC KIDS. The Australian and Queensland governments provided funding for creating both television series through Screen Australia and Screen Queensland.


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