Toy Networx has announced a new partnership with Belarus-based toy manufacturer, Polesie.
The distribution deal will see Toy Networx bring in between 50-80 lines across categories including infant, girls, boys, outdoor and beach, to Australia and New Zealand.
Speaking on the deal, Toy Networx MD Ben Bliss said that the Polesie range will add to the company's expanding portfolio of brands.
"We are delighted to partner with Vitali and his team.
"The quality product Polesie produce is second to none it’s an exciting time for us at Toy Networx.
"This new partnership puts Toy Networx in a unique position to be able to offer a huge range of new and existing products out to our market.
"Toy Networx is an integral part of the industry offering a largely independent customer base, an enormous range and variety of toy store and newsagency lines, across Australia and New Zealand.
"We feel we are perfectly positioned in the market, to distribute the product.
"The Polesie range is huge, so we can cater for all our customer base and then some!" Bliss said.
Polesie international sales specialist Vitali Tarasiuk welcomed the partnership, which will see the brand expand across independent stores.
"I am really pleased to be partnering with Toy Networx and it’s an exciting future.
"Their experience into the independent trade made them the perfect distribution partner in Australia and New Zealand," he said.
The Polesie products are set to be available in Australia from June this year.