Mr. Men Little Miss is celebrating its 50th anniversary by inviting consumers to vote for two new characters.
For the first time ever, consumers will be able to choose two new faces to join the Mr. Men Little Miss collection of characters, helping to shape the next five decades of the brand.
Adam Hargreaves, son of the original creator, praised the initiative.
"It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men," he said.
Mr. Calm, Little Miss Kind, Little Miss Brave, Little Miss Energy and Mr. Brilliant are up for voting, with two to join the 90-strong cast.
Sanrio licensing director Alastair McHarrie added that the brand is excited to welcome the two new characters.
"The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world.
"Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which two are chosen," he said.
Founded by the late Roger Hargreaves in 1971 with Mr. Tickle, the brand has grown into a recognised property, selling a book every 2.5 seconds, with lifetime total sales at 250 million.
In 2020, the top-selling books in Australia included Little Miss Sunshine and Little Miss Hug.
Fans can vote for their favourite on the Mr Men website.
Voting closes on 31 March, with the winners announced later in the year.
L to R: Little Miss Energy, Mr. Brilliant, Mr. Calm, Little Miss Brave and Little Miss Kind.