• L to R: ATA President Jonathan Zimbler and David Peard, Owner Even Toys & Games.
    L to R: ATA President Jonathan Zimbler and David Peard, Owner Even Toys & Games.

In front of a packed crowd at the Crown Palladium at the ATA's Gala Dinner the annual Product of the Year awards took place. 

Now retrospective, the Product of the Year Awards celebrated the successes of the past year. 

Product of the Year was announced with small supplier Even Toys & Games taking out Product of the Year with its game the Genius Square. 

Lego took the judges' breath away with Lego Dots, taking home the gong for Judges Choice. The brand also won Hobby Product of the year with its Land Rover Defender Technic set. 

However, it wasn't just Lego taking home two awards, All Brands, Modern Brands, Moose, Innovation First International and Mattel all took home two awards each. 

"A huge congratulations to all the winners," ATA executive manager Alice Sanderson said.

"We had 17 independent judges who really take the judging process seriously and with so many amazing products submitted, I am sure it would’ve been hard to choose just the one," she said. 

David Tolmer of Tolmer Toys was also inducted into the Hall of Fame. 

The full list of winners at the 2020 Product of the Year Awards:

2020 Product of the Year

The Genius Square - Even Toys and Games

Judges Choice Award

Lego Dots Bracelets - Lego Australia

Action Product of the Year

Bakugan – Starter Pack Asst - All Brands Toys

Australian Development Award

Treasure X: King's Gold Treasure Tomb - Moose Toys   

Collectable Product of the Year

Shopkins Lil’ Shopper Pack - Moose Toys

Construction Product of the Year

Vex Offroad Truck - Innovation First International

Craft & Activity Product of the Year

Nebulous Stars ‐ Tracing Light Pad - Modern Brands

Doll of the Year

L.O.L. Surprise O.M.G. Fashion Dolls – M.G.A. Australia

Educational Product of the Year Award

The Genius Square - Even Toys and Games

Electronic Product of the Year

LeapStory - VTech Electronics

Game Product of the Year

UNO Flip!  - Mattel ANZ

Hobby Product of the Year

Lego Technic 42110 Land Rover Defender - Lego Australia

Infant/Preschool Product of the Year

Imaginext DC Super Friends Transforming Batmobile R/C - Mattel ANZ

Outdoor Product of the Year

Slackers ‐ NinjaLine 36' Intro Kit - Modern Brands

Plush Product of the Year

Rainbowcorns S2 - All Brands Toys

Specialty Award

I’m Toy Pastel Melody Mix - Artiwood Australia


VEX Build Blitz - Innovation First International


2020 Licensing Awards:

Girls Licensed Property of the Year

Barbie - Mattel

Boys Licensed Property of the Year

Batman (80th Anniversary) – Warner Bros

Pre-School License of the Year

Bluey - BBC

Boutique License of the Year

May Gibbs - Merchantwise

Best Promotional Campaign for a Licensed Property

Lion King/Ooshies promotion – The Walt Disney Company

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