In front of a packed crowd at the Crown Palladium at the ATA's Gala Dinner the annual Product of the Year awards took place.
Now retrospective, the Product of the Year Awards celebrated the successes of the past year.
Product of the Year was announced with small supplier Even Toys & Games taking out Product of the Year with its game the Genius Square.
Lego took the judges' breath away with Lego Dots, taking home the gong for Judges Choice. The brand also won Hobby Product of the year with its Land Rover Defender Technic set.
However, it wasn't just Lego taking home two awards, All Brands, Modern Brands, Moose, Innovation First International and Mattel all took home two awards each.
"A huge congratulations to all the winners," ATA executive manager Alice Sanderson said.
"We had 17 independent judges who really take the judging process seriously and with so many amazing products submitted, I am sure it would’ve been hard to choose just the one," she said.
David Tolmer of Tolmer Toys was also inducted into the Hall of Fame.
The full list of winners at the 2020 Product of the Year Awards:
2020 Product of the Year
The Genius Square - Even Toys and Games
Judges Choice Award
Lego Dots Bracelets - Lego Australia
Action Product of the Year
Bakugan – Starter Pack Asst - All Brands Toys
Australian Development Award
Treasure X: King's Gold Treasure Tomb - Moose Toys
Collectable Product of the Year
Shopkins Lil’ Shopper Pack - Moose Toys
Construction Product of the Year
Vex Offroad Truck - Innovation First International
Craft & Activity Product of the Year
Nebulous Stars ‐ Tracing Light Pad - Modern Brands
Doll of the Year
L.O.L. Surprise O.M.G. Fashion Dolls – M.G.A. Australia
Educational Product of the Year Award
The Genius Square - Even Toys and Games
Electronic Product of the Year
LeapStory - VTech Electronics
Game Product of the Year
UNO Flip! - Mattel ANZ
Hobby Product of the Year
Lego Technic 42110 Land Rover Defender - Lego Australia
Infant/Preschool Product of the Year
Imaginext DC Super Friends Transforming Batmobile R/C - Mattel ANZ
Outdoor Product of the Year
Slackers ‐ NinjaLine 36' Intro Kit - Modern Brands
Plush Product of the Year
Rainbowcorns S2 - All Brands Toys
Specialty Award
I’m Toy Pastel Melody Mix - Artiwood Australia
STEM/STEAM Award
VEX Build Blitz - Innovation First International
2020 Licensing Awards:
Girls Licensed Property of the Year
Barbie - Mattel
Boys Licensed Property of the Year
Batman (80th Anniversary) – Warner Bros
Pre-School License of the Year
Bluey - BBC
Boutique License of the Year
May Gibbs - Merchantwise
Best Promotional Campaign for a Licensed Property
Lion King/Ooshies promotion – The Walt Disney Company