The winners of the 2017 Australian Toy Association (ATA) Product of Year Awards were unveiled last night at the annual Toy Fair Gala held in the beautiful Crown Palladium Ballroom in Melbourne.

Headstart International had a big night winning 2017 Toy of the Year (TOTY) for LOL Surprise Tots Doll; a product that also took home the gong for the Doll of the year category; as well as the Australian Development Award for its Baby Secrets product.

VR Distribution took home the TOTY Games for Watch Ya Mouth, and the TOTY Construction for the Flexo Beginners Pack.

Moose Toys co-CEO, Manny Stuhl, joined the hallowed ranks of the ATA Hall of Fame, an award accepted in his absence by co-CEO, Paul Solomon.

The full list of 2016 ATA Product of the Year Awards is:

  • TOTY Action: Ben 10 Rust Bucket – Headstart International 
  • TOTY Craft and Activity: Oonies Starter Pack – Moose Enterprise
  • TOTY Games: Watch Ya Mouth – VR Distribution
  • TOTY Collectable: Cutie Cars Shopkins, Series 1 3-pack assorted – Moose Enterprise
  • TOTY Construction: of the Year, Flexo Beginners Pack – VR Distribution
  • TOTY Doll: LOL Surprise Tots Doll – Headstart International
  • TOTY Outdoor: Nerf N-Strike Elite Accustrike Alphahawk – Hasbro Australia
  • TOTY Preschool: Toot-Toot Gold Mine Train Set – VTech Electronics (Australia)
  • Hobby Product: Hyper Drone Family Racing Kit – Global Discovery
  • Educational Product: Hape Mountain Mine – Educational Experience 
  • Nursery Product: Sleep Tight All Night – Jasnor

The Licensing awards went to:

  • Boys License of the Year: Batman v Superman Dawn of Justice – Warner Bros
  • Girls License of the Year: Trolls – The Fusion Agency
  • Best Promotional Campaign: Cookie Monster and Australian Red Cross – Haven, Sesame Street (runner-up: Disney, Bonds)
  • Preschool License of the Year: Play School Celebrating 50 years – ABC Commercial
  • Boutique License of the Year Entertainment & Character: Hey Duggee – BBC Worldwide

Australian Development Award: Baby Secrets – Headstart International

Specialty Award winner: Gund MyMagical Sound & Lights Unicorn – Jasnor 

Best Shell Scheme Stand – Ballerina & Me
Best Open Space Stand up to 100sqm – The Brand Exchange
Best Open Space Stand 101sqm – 200sqm Big Balloon
Best Open Space Stand over 200sqm – Crown & Andrews
Best New Exhibitor Stand – Spinmaster

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