The world's first in-store Minecraft Scavenger Hunt proved to be a successful venture for Big W, Minecraft and Merchantwise Licensing, new data indicates.
According to Minecraft retail director Bob Brennecke, over 5000 Aussies completed the in-store experience, which saw customers explore, problem-solve and use their skill to complete the hunt.
"We are thrilled to have launched this worldwide landmark Minecraft Scavenger Hunt experience in Australia at Big W," he said.
"A true world first, the in-store experience, like the game, required them to explore and problem-solve.
"Not only was the Minecraft Scavenger Hunt supported in-store with game point of sale, but Big W’s product range truly made it a one stop shop for all things Minecraft," he said.
Bringing the excitement of the game to life for the first time in a retail environment, the Minecraft scavenger hunt featured QR codes and augmented reality, giving Minecraft fans clues throughout the store to solve.
Upon completion of the puzzle, players were rewarded with a $5 discount redemption code to use when purchasing Minecraft products online.
Fully supported in-store with point-of-sale standees, wings and floor decals, the Minecraft Scavenger Hunt was also heavily promoted via Big W’s website and catalogue.
"Big W is committed to creating retail experiences that excite our customers both in-store and online," Big W head of commercial – toys and leisure, Christine Faulkner said.
"Minecraft has a massive fan base in Australia, and we are proud to be the first retailer in the world to deliver an event of this kind," she said.