Merchantwise has been named as the Australian and New Zealand licensing agent for Zag Heroez Miraculous – Tales of Ladybug and Cat Noir and Zag Heroez Power Players.
The Miraculous property is a CGI superhero series telling the story of a Parisian teenager who transforms into a superhero, Ladybug, and fights villains to save her beloved city, together with her partner, Cat Noir.
Meanwhile, Power Players is a new CGI action-comedy about a boy and his toys who come to life and form a team of superheroes.
Zag's partnership with Merchantwise will see a range of products rolled out in Australia, as well as the debut of theatrical releases and TV shows, Zag CEO and founder Jeremy Zag said.
"It’s an exciting time at Zag for both Miraculous and Power Players and the timing is ideal to bring on board a licensing agent for Australia and New Zealand with the proven capabilities that Merchantwise brings.
"Our first Miraculous animated TV movie, Miraculous World - New York - United HeroeZ, will launch in Australia on October 31 on ABC, and on Disney Channel and Disney+ in both Australia and New Zealand before the end of the year.
"The second animated TV movie, Miraculous World - Shanghai - Lady Dragon, will debut Q1 2021, ahead of our US$70M theatrical movie release set to premiere in fall 2021 or early 2022.
"And, the new Miraculous toy line from Zag Lab and Playmates Toys, distributed by Headstart in Australia, will debut on October 26, 2020.
"For our newest series, Power Players, which airs around the globe and in Australia on Channel 9, Zag Lab and Playmates Toys started rolling out their new toy line in Australia this month, via distributor Headstart," he said.
Merchantwise Licensing GM Kerryn McCormack added that the business expects both properties to perform well at retail in Australia.
"We are thrilled to be welcoming Miraculous Ladybug and Power Players to our licensing portfolio.
"Each property offers a unique and attractive opportunity in both Australia and New Zealand and we are certain they will both enjoy great retail success locally, as they are doing internationally," she said.