Merchantwise Licensing has been announced as the Australian and New Zealand agent for Activision.
Merchantwise is set to seek out new licensing opportunities for the gaming house, whose properties include Call of Duty, Spyro The Dragon and Crash Bandicoot.
"Merchantwise Licensing prides itself on its gaming and digital licensing expertise and we are incredibly thrilled to be welcoming Activision to our portfolio of pedigree brands," Merchantwise GM of Licensing, Kerryn McCormack said.
"With exceptional brands like Call of Duty, Crash and Spyro as well as all the classics range, Activision is one of the top game publishers in the world and globally recognised for its fun, thrilling and engaging entertainment experiences.
"We can’t wait to explore local licensing opportunities for Activision and to provide fans with a fully immersive merchandise experience with their favourite gaming brands," she said.
Founded in 1979 as the first independent video game software developer and distributor, Activision launched a series of multi-million unit selling titles in the early 1980s for the Atari 2600 including Pitfall, Kaboom! and River Raid.
Today, the company is a worldwide developer, publisher and distributor of interactive entertainment and leisure products for various consoles, handheld platforms and the PC.
Over the past five years, Activision has continued as a leading digital entertainment provider, and its games appeal to a variety of gamers.