BBC Studios, Moose Toys and Ludo Studio have unveiled the first-look at the soon-to-be-released Bluey toys.
As revealed by Toy & Hobby Retailer in June, the debut range consists of a plush line and a figurines collection. The plush line will be available in major retailers including Big W, Target and Kmart from early November while the Bluey figurines will become available in December.
The range has been produced by Moose Toys, with co-owner Paul Solomon saying that the business is excited to launch the products into the market.
"We are super excited for kids to finally get their hands on Bluey toys.
"With such strong synergies between Moose and Bluey, being Australian, having strong sense of family and always having fun, we have no doubt the toys will be loved by kids big and small."
BBC Studios licensing manager Nicole Chungue echoed Solomon's comments.
"We are so excited that the first range of Bluey toys will be available soon and can’t wait to see what fun games and imaginative play they inspire in children and their parents," she said.
The Bluey and Bingo small plush toys will retail for $15 each while the large Bluey plush will retail for $35. The figurine multipack will retail for $22.
Bluey is produced by Ludo Studio for ABC Kids and is co-commissioned by ABC Children’s and BBC Studios.
The second series of Bluey will make its debut on ABC Kids and ABC iView in 2020.