As Toy Fair draws to a close, exhibitors like Artiwood Australia say the virtual show is working well as substitute for the physical event.
Andrew McGregor, Artiwood’s managing director acknowledges that Artiwood committed to the event with some trepidation.
However, he’s been pleasantly surprised by its success.
"It’s been a delight to see attendee after attendee signing up for online meetings.
"We’ve seen an encouraging mix of regular customers and new business prospects.
"The platform has proven reasonably stable allowing us to conduct live video tours of our Sydney showroom," he said.
McGregor added that the most surprising observation is the conscious effort attendees are making to incorporate the event into their diary as they would with a physical event.
"This week everyone has given us the same time and energy we’d normally experience when the physical event is underway.
"Even the technologically-challenged attendees are valiantly giving the digital platform a red hot go.
"While we’d all love to return to a normal life, as an interim venture, the digital fair is definitely making an impact.
"The ability to grab the attention of so many people - with very little resistance - has been a blessing in disguise. The commitment we’re seeing is testament to the vital role this event plays in our industry every year," he said.
Artiwood is inviting attendees they missed at the fair to make an appointment to visit their Sydney showroom or book a video tour during March.
This will be your first opportunity to see more than a hundred new products coming in 2021.
02 8294 3030 | artiwood.com.au