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University Games US has announced that it has acquired Lagoon Games from Asmodee. 

This is the 14th acquisition for University Games and its third in the UK. 

Founded in 1988, Lagoon has been a key part of the UK book, game, gift and puzzle market. 

The business has 175 different lines and specialises in supplying gift shops, book stores and garden centres across the UK. 

University Games president and co-founder Bob Moog said that he is thrilled to welcome Lagoon Games to the University Games portfolio. 

"I have admired Lagoon Games and its product line since first meeting Lagoon’s founder Simon Meluish in the 1990s on a trip to Chaing Mai, Thailand.

"We plan to keep Lagoon Games true to its British roots while sharing these very special gifts, games, puzzles and books with people around this world," he said. 

Asmodee Group head of distribution Steve Buckmaster said that the acquisition is a great move for both businesses. 

"We are very pleased University Games and Lagoon are joining forces.

"The two organisations share the same passions, values and business intuition.

"We trust that they will further develop the Lagoon brand and strengthen their leading market positions in the UK and abroad," he said. 

U. Games Australia has been contacted for comment. 

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