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COME SEE US AT THE AUSTRALIAN TOY FAIR – STAND L21

U. Games Australia is gearing up for its biggest year yet! 2020 brings exciting licenses, board game developments and a whole new look for the business – which can all be seen at Stand L21 at the 2020 Australian Toy Hobby and Licensing Fair in March.

The recent announcement of their fresh new look ushers in a year of local and global events for the Australian arm of the University Games Corporation.

In January, UG Studios, a livestreaming, high-octane content channel dedicated to games and puzzles, will offer a series of interviews, game shows, game reviews and game demos to game players and game buyers around the world.

With correspondents in San Francisco, London and Sydney, there will be three different accents to listen to on a dedicated YouTube channel.

At The Australian Toy Hobby and Licensing Fair in March, visitors will have the opportunity to preview the year ahead.

Best-selling games such as Stupid Deaths and 5 Second Rule will be expanded with companion titles – which will be sure to grow retail board game sections.

The highly popular Australian TV quiz show, Hard Quiz, is also being adapted into a board game.

Product and Marketing Manager for U. Games Australia, Melissa Hamilton, commented: "We are extremely excited to be adapting Hard Quiz into a board game.

"This is a game that anyone can play, but it also includes real questions from the show so fans are sure to love it!

"We are working closely with the producers and an acclaimed Australian board game designer to make an accessible game that’s true to the show." 

With a focus on fun and learning through play U. Games Australia will also be expanding their games and puzzles range for children.

New games include Dog Man, Attack of the Fleas – based on the globally bestselling book series. For pre-schoolers there are new developments in the First 100 and The Wiggles brands.

"Our games naturally focus on fun and play, but we also ensure that there is a level of learning to all the products that we create. We want children to have fun learning," Hamilton said.

STEM (Science, Technology, Engineering, Maths) is also a core focus.

With key brands Wild! Science and National Geographic, retailers can find quality science kits across a variety of topics – making it simple to coordinate powerful science sections in store.

Andrew McCosker, newly appointed Managing Director of U. Games Australia, is looking forward to an eventful 2020. 

"We have a very passionate and dedicated team who are pumped to showcase our latest and greatest.

"We’re anticipating big things and we’re really looking forward to seeing everyone in Melbourne!" he said. 

For more information on U. Games Australia visit www.ugames.com.au or call P. 1300 998 150

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