U. Games Australia has kicked off 2020 with a brand refresh, adopting the new global logo and brand direction.
To celebrate the business' 35th anniversary, University Games has updated its logo and has scheduled events, parties and announcements throughout 2020 to celebrate.
A subsidiary of University Games based in San Francisco, U. Games Australia is also set to have an exciting 2020, U. Games Australia MD John Herbert said.
"We are excited about the reach of the global corporation and incorporating the new branding direction into the Australian business.
"This year we are launching some of our biggest brands to date and are more focused than ever on delivering high quality, fun products that encourage learning," he said.
Speaking on the new logo, University Games co-founder and president Bob Moog said that the logo represents the unique position the business holds in the games space.
"We begin the celebration of our 35th year with the introduction of our new company logo.
"This logo symbolises our unique mixing of learning and fun. The red letter 'U' stands for University and takes one back to our beginnings as a learning company in 1985.
"The 'G' stands for Games which represents the fun that we inject into every product we release.
"Together the red and the blue UG overlap creating something unique with the colour purple. The merging of learning and fun is where we stand alone in offering our games and puzzles to families around the world.
"Lots of people talk about branding and logos, but no one takes it as seriously as we do. Some companies focus on learning, others on fun. We do both!" he said.
University Games is also set to launch UG Studios, a livestreaming content channel dedicated to games and puzzles.
The channel will offer a series of interviews, game shows, game reviews and game demos to game players and game buyers around the world.
With correspondents in San Francisco, London and Sydney, there will be three different accents to listen to on a dedicated YouTube channel.