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U. Games Australia has announced that national sales manager Andrew McCosker has been appointed as the new managing director as John Herbert steps aside from the position to become chairman of the U. Games Australia Board.

The news follows U. Games Australia's announcement of a new logo and brand direction which aligns with the global strategy. 

After serving 23 years at the helm of U. Games Australia, Herbert said that McCosker's appointment will help to bring in a new era for the business. 

"This is an exciting new era for U. Games Australia.

"I have seen significant growth of the business in the past 23 years and I cannot think of a better person to continue the trajectory.

"We have had a focus on combining fun and learning, and this will continue into the future.  

"I will miss all the great buyers that have supported me over my time selling toys and all the great staff we have had. What a ride!

"After 42 years in the industry I am going to be taking time to travel initially but will remain accessible to the business as chairman. I will also be spending a lot more time on the global toy market.

"To ensure U. Games Australia continues to prosper, we need a dedicated, local, full-time managing director," he said. 

McCosker joined the business in 2004 and has gradually had his responsibilities increased, most recently serving as national sales manager. 

"To be announced as only the second managing director for U. Games Australia is a very humbling experience," McCosker said.

"I am very proud and passionate about the business and what we deliver to our customers and I am very grateful to John and Bob for giving me the opportunity to complement the previous 23 years of hard work.

"We have an incredibly dedicated team here and 2020 is going to be a big year for us," he said. 

McCosker will officially begin his tenure as managing director on 01 February. 

U. Games Australia began as a shared vision between University Games founder Bob Moog and U. Games Australia MD John Herbert and was established in 1997. 

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