Media business, Turner Asia Pacific, has appointed a new vice president of kids content for its children's broadcast channels, Cartoon Network, Boomerang and Pogo in the APAC region.
Based in Singapore, Leslie Lee, began the role on 15 April and is responsible for overseeing the programming, operations, brand and franchise management as well as the content direction for the three channels.
Lee has extensive experience within the entertainment industry across several Asian markets. Most recently he has served as the executive director of media networks as Disney Southeast Asia, and has also worked at MediaCorp and Viacom.
Leslie Lee - Vice President of Kids Content
President of Turner Asia-Pacific, Ricky Ow, said that Lee is highly passionate about kids content, making him a great addition to the team.
“It’s rare to meet someone quite so passionate about kids content and Leslie is a great addition to our regional management team.
“I’m looking forward to Leslie bringing his experience, fresh perspective and new ideas to help us to grow our leadership position in the kids space,” he said.
Lee said that as a fan of pop-culture, it is a privilege to work closer with the Turner properties.
“I'm a huge fan of pop culture and animation, and I’ve now got the opportunity to work with some of the very best brands and most iconic franchises ever created.
“It’s a fantastic opportunity and it’s a privilege to be a part of a great team,” he said.
Aside from his work, Lee also volunteers his time mentoring media students at various Singapore-based higher learning institutes, sits on the programming committee at the Asian Festival of Children’s Content and is a board member of Centre 42, a non-profit arts organisation that supports playwriting in Singapore.