In the wake of COVID-19 social distancing measures, Toys R Us Australia has announced that grandparents are able to receive free shipping on orders of $50 or more.
According to Toys R Us Australia, more than one third of toy purchasers are grandparents, followed by mums.
The initiative is based on a community honesty system and at checkout grandparents are able to select the free shipping option without having to meet any eligibility criteria.
As Australia's social distancing measures gradually become stricter, Toys R Us wanted to ensure that grandparents were still able to purchase toys for their grandchildren for birthdays or Easter.
"We believe that the connection between children, parents and grandparents is extremely important, and Toys R Us is starting this initiative to help grandparents stay safe and enable them to send toys to their grandchildren free of cost," Toys R Us CEO Louis Mittoni said.
"It provides grandparents with a completely safe method for sending birthday gifts to grandchildren or to simply send toys, puzzles, games or other indoor toys to their grandchildren during this challenging time," he said.
Mittoni adds that play will become increasingly important as parents decide to keep children from school or as schools are closed across the country.
"Play assists us to support our wellbeing and psychological health.
"Role play and toys help children naturally develop their imagination and general mental health, while allowing them to remain occupied rather than ruminating on the news and panic that they may occasionally witness surrounding them.
"Play and indoor activities are also very constructive for adults and families.
"During periods such as this, playing games, constructing a Lego set together or tackling a great jigsaw challenge together is a wonderful way to reconnect as couples and as families," he said.
The free shipping for grandparents program began on 19 March.