Toy retailer, Toymate, is taking up an opportunity to bring former Toys R Us Australia (TRUA) customers into its store, offering consumers a 20 per cent discount and free gift if they present their expired TRUA gift card.


After TRUA entered administration, McGrathNicol administrators introduced new policies regarding gift cards.


The TRUA gift cards were made valid until 05 July and customers had to spend an additional equal amount to what was on the card to use it.


Speaking on the policy, Danny Bloom of Toymate said: “We thought that was a bit unfair. Hopefully these customers can have a win and come into our stores and see that they have a nice option when shopping with Toymate.”


This is a prime example of the industry bouncing back after the closure of TRUA. Retailers who are agile and respond to the conditions can make this transition period work for them.


The offer will be available until 05 August.


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