Australian retailer Toymate has released its trends report, detailing the toys that are performing well for the business.
In data aggregated from point of sale software from the past two months of trading, as well as observed trends, Toymate says that DIY coding kits, Lego and Avengers figurines are three of the retailer's most purchased toys.
As Lego is having a big 2019 – with the likes of Lego Masters and The Lego Movie 2: The Second Part being released this year – Toymate has witnessed sales of the brand continually increase.
"Lego continues to deliver really strong sales to the business as the brand goes from strength to strength," Toymate said in its report.
"With the release of Lego Movie 2, Toy Story 4, Avengers and other new ranges, customers have access to a large number of great new ranges, as well as the classic ranges.
"The new Lego Masters show has also put the focus back on using Lego Classic ranges as kids use their imaginations to create something unique," the report said.
Toys and games based on entertainment, TV and films have also performed well for Toymate with the business witnessing strong sales from aforementioned films as well as Bakugan Battle Brawlers and the Pokemon: Detective Pikachu Trading Card Game.
Toymate said that while Pokemon trading cards generally generate good sales, the Detective Pikachu film drove significant sales results for the retailer.
"Pokemon trading cards have always been a classic range for us, but with the release of the Detective Pikachu movie and the inclusion of some big names, like Ryan Reynolds, fans [were] hyped and we [saw] this reflected in sales with our trading card stock having sold out within the first week of release."
Preschool entertainment properties Paw Patrol, Peppa Pig and PJ Masks have also delivered strong sales for Toymate, with the business also anticipating significant sales for Bluey products.
The Toymate report also highlights Barbie as a top selling item, especially because of the brand's 60th anniversary in 2019.
"The Barbie 60th anniversary saw an increase across the whole Barbie range, specifically the Celebration Dolls," Toymate said.
"This is a heritage brand where mums and children have a strong affiliation and preference for the dolls and their accessories."
STEM products have also proved fruitful for Toymate, with the business indicating that this category is only going to grow.
"Product innovation is growing rapidly and so to is the demand for it.
"Our older customers love robotics, coding and creating. This educational category is a huge one to watch for 2019 and beyond," the report said.