Toymakers named in top 25 best corporate citizens
Hasbro’s commitment to its corporate social responsibility (CSR) efforts have seen it debut at 23rd place on CR Magazine’s 2012 Top 100 Best Corporate Citizens list while Mattel secured its ranking at 12th place.
This annual independent compilation sees the toymakers placed alongside companies like Starbucks, Gap and Procter & Gamble and recognised as those companies leading the way in developing and implementing forward thinking policies in areas of employee relations, environmental impact, governance, human rights and philanthropy.
“We are honoured to be recognised for our leadership in corporate social responsibility,” said Brian Goldner, Hasbro’s President and CEO.
“This is a testament to our corporate values and employee commitment across our global organisation in making a positive impact on people and communities around the world. Integrity and responsibility are central to how Hasbro operates,” he said
Hasbro Australia managing director David Peattie told THR these values are reflected by activities and organisations his company supports here.
“On the local front we are members of the Australian Packaging Covenant which stipulates a whole lot of industry standards we and companies adhere to,” he said.
“We partake in the Hewitt Engagement Survey, which is an annual check of how our staff members think we’re performing as a company and a management team. This year we just made it into the Best Employer status – at the lower end of the ranking – but we have been progressively improving our engagement scores with our team.
“Our own philanthropic program is not something we yell about; we support the orthodontic unit at Westmead Children’s Hospital with financial contributions to their Make the World Smile program, and on a community basis, we support our local Giant Steps school for autistic children,” said Peattie.