The Toy Association has announced that it will not conduct an interim trade show in New York in May. 

The show, which was set to take place from 1 - 4 May 2021, has been called off due to the ongoing COVID-19 pandemic and its subsequent impacts. 

"Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward," Toy Association president and CEO Steve Pasierb said. 

"We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform," he said.

With the interim show off the cards, the Association has instead set its focus on; its digital business offerings; Toy Fair Dallas 2021 which is set to take place in-person from 5 - 7 October; and, Toy Fair New York 2022 (19 - 22 February) which will take place in a newly expanded Jacob K. Javits Centre. 

The expanded Javits Centre is set to allow for new experiences and opportunities including space for new exhibitors, educational offerings and expanded networking opportunities.

In the meantime, the organisation will continue to offer its digital business tools to the industry, including Toy Fair Everywhere. 

In 2020, the Toy Fair Everywhere digital market weeks brought in more than 3,000 buyers from 60+ countries, and this February is set to further establish its position as the toy industry's first and only year-round, B2B, marketplace platform. 

The Toy Association will also collaborate with additional prospective retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toymakers to get their products on shelves. 

"These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy," Toy Association EVP of global market events Marian Bossard said. 

"As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences," she said. 

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