The rescheduled dates for the Toy & Edu China, Baby & Stroller China and Licensing China fairs have been announced, with the fairs set to take place in August 2020. 

Following the outbreak of COVID-19 the fairs were rescheduled from their original March dates and will now take place from 06 to 08 of August 2020 and will be held for the first time at the Shenzhen World Exhibition & Convention Center. 

Fair organiser Messe Frankfurt senior GM Wendy Wen said that the organisation hopes that the fairs will provide a positive end to a challenging year. 

"It is with great pleasure that we announce the fairs will be going ahead in August given the difficulties these industries have had to encounter over the last months.

"We have been in constant communication with our exhibitors during this time, and have been doing what we can to assist them to connect with buyers, but nothing can replace the business opportunities and personal interactions that a trade fair can offer.

"The feedback we’ve received from our stakeholders is that August is the best time for the fairs’ resumption in terms of when domestic demand is expected to rebound.

"It is our hope that the fairs’ return – and taking place for the first time in Shenzhen, at a brand-new, world-class venue, and with the addition of the Licensing China fair this year – will give a much needed boost to these industries so they can finish the year on a positive note," she said. 

To ensure the health and safety of attendees, the fairs will all abide by strict health guidelines including: 

  • frequent sanitisation of the fairground facilities
  • enhanced ventilation of the venue
  • guidelines for the spacing of tables inside booths and, 
  • temperature checks for all those entering the fairground. 

Guangdong Toy Association president Li Zhuoming said that the feedback the organisation has received on resumption of the fairs has been positive. 

"The feedback we’ve received from domestic enterprises is highly positive about the return of the fairs and the August date.

"We are confident that consumer demand will be stronger by then, and buyers will be looking to source new products given the absence of fairs in the industry since the start of the year.

"2020 has presented many challenges for everyone, but we believe these fairs will be a chance for the industry to come together and look for ways to cooperate so we can move forward collectively," he said. 


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