The Toy Association has announced the shortlist finalists for the 2018 Toy of the Year (TOTY) Awards program, the winners of which will be announced at the annual TOTY Gala on 16 February 2018 at the Ziegfeld Theatre in New York City.

The TOTY Gala supports children in need by serving as a critical fundraiser for US industry body's charitable arm, the Toy Industry Foundation.

Between now and 5 January 2018, the public are invited to vote for their favourite picks in each of the 17 categories – including new categories for this year, like Creative Toy of the Year, Playset of the Year, and Plush of the Year – by visiting

The short list, comprising 122 finalists, was announced at an exclusive press event held to help kick off the second annual Play Fair in New York City. The Toy Industry Foundation (TIF) has announced that all of the 2018 Toy of the Year Award finalists are available to purchase online at Amazon and Toys R Us through February 2018, providing shoppers with unique access to a comprehensive list of the hottest toys of the season curated by toy and play experts.

This year's finalists were selected from over 600 nominees submitted by more than 150 companies of all sizes. Twenty judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category, considering creativity, design, play value, and marketing.

“Each and every one of the TOTY finalists has brought joy, laughter, and learning to children around the world,” said Steve Pasierb, The Toy Association's president & CEO.

“From classic board games to innovative tech toys, these playthings represent the 'best of the best' in the world of toys and games. So, you might even find some great holiday gift ideas among this evening's finalists!” said Steve Pasierb, The Toy Association's president & CEO, at the press event.

“The TOTY Awards program supports the Toy Industry Foundation's work to deliver toys to millions of children in need – whether they are living in foster care, impoverished, recovering in hospitals from a traumatic illness, or facing other difficulties,” added Pasierb. “We are thrilled to continue this time-honoured tradition and look forward to celebrating the big winners and the meaningful work of the Foundation at the February TOTY gala at the Ziegfeld Theater.”

The TOTY 2018 finalists are:

Action Figure:

  • Iamelemental Series 2 Wisdom Lunch Box Carrying Case with complete set of seven action figures and accessories – IamElemental

  • Imaginext DC Super Friends Batbot Xtreme – Mattel

  • Marvel Guardians Of The Galaxy Dancing Groot Figure – Hasbro

  • PJ Masks Duet Figure Packs – Just Play Products

  • Star Wars Forces Of Destiny Adventure Figures – Hasbro

  • Stikbot – Zing

  • WWE Superstars Action Figures – Mattel


  • Disney Pixar Cars 3 Diecast Cars – Mattel

  • Fingerlings – WowWee USA

  • Funko's Mystery Minis – Funko

  • Hatchimals Colleggtibles 4 Pack – Spin Master

  • LOL Surprise – MGA Entertainment

  • Pikmi Pop! Surprise Pack – Moose Toys

  • The Lego Batman Movie MinifiguresLego Systems


  • K'nex Thrill Rides: Web Weaver Roller Coaster Building Set – K'Nex Brands

  • Lego Star Wars BB-8 – Lego Systems

  • Magformers Log Cabin 87pc Set – Magformers

  • Mayka Toy Block Tape – Zuru

  • Meccano MAX – Spin Master

  • Silent Mary – Lego Systems

  • Vex Robotics Battlebots Minotaur – Hexbug


  • 3doodler Start Powerpuff Yourself Pen Set – 3Doodler

  • K'nex Imagine: Power & Play 50 Model Motorized Building Set – K'Nex Brands

  • Lego Make Your Own Movie – Klutz

  • Magnaflex – WowWee USA

  • Nickelodeon Slime Deluxe Slimy Creations – Cra-Z-Ar)

  • Oonies Starter Pack – Moose Toys

  • Star Wars Droid Inventor Kit – LittleBits


  • Baby Alive Sweet Tears Baby Doll – Hasbro

  • Barbie Fashionista Ken Dolls – Mattel

  • Disney Princess Dance Code Belle – Hasbro

  • Dreamworks Spirit Riding Free Spirit & Lucky Deluxe Feeding Set – Just Play Products

  • Jojo Siwa Singing Doll – Just Play Products

  • Luvabella – Spin Master

  • Wonder Crew Superhero Will – PlayMonster


  • Beasts Of Balance – Sensible Object

  • Boom Blast Stix – Moose Toys

  • Hearing Things – Hasbro

  • Roller Coaster Challenge – ThinkFun

  • Soggy Doggy – Spin Master

  • Ultra Dash – PlayMonster


  • Gearzooz Roll & Roar Animal Train – Vtech

  • Little Tikes Light ‘n Go 3-In-1 Sports Zone – MGA Entertainment

  • Magformers My First Pastel 30pc Set – Magformers

  • Mega Bloks Elephant Parade – Mattel

  • Mirari Shellby – PlayMonster

  • Pop-A-Balls Push & Pop Bulldozer – Vtech

  • Strolly Bike – Yvolution

  • Teddy Ruxpin – Wicked Cool Toys


  • Dropmix Music Gaming System – Hasbro

  • Hexbug Battlebots Arena – Hexbug

  • Hot Wheels Mindracers – Osmo

  • Klask – Buffalo Games

  • Lightseekers Starter Pack – Tomy International

  • Rubie's Jurassic World T-Rex Inflatable Costume – Rubie's Costume Company

  • Think & Learn Teach 'n Tag Movi – Mattel


  • Disney Pixar’s Cars 3 – Disney Consumer Products & Interactive Media

  • Hatchimals – Spin Master

  • Nickelodeon Slime – Nickelodeon Consumer Products

  • PAW Patrol – Spin Master

  • Peppa Pig – Entertainment One

  • PJ Masks – Entertainment One

  • Star Wars – Disney Consumer Products & Interactive Media


  • Bunch O Balloons Filler Soaker – Zuru

  • Disc Jock-E – Tucker Toys

  • Luke Skywalker's Landspeeder – Radio Flyer

  • Nerf N-Strike Elite Accustrike Alphahawk Blaster – Hasbro

  • Recoil – Skyrocket

  • Sky Viper V2450 Gps Streaming Video Drone – Skyrocket

  • Watermelon Ball – PlaSmart


  • Ben 10 Rustbucket Transforming Alien Playset – Playmates Toys

  • Fisher-Price Shimmer And Shine Magical Light-Up Genie Palace – Mattel

  • Go! Go! Smart Wheels Race & Play Adventure Park – Vtech

  • Hexbug Nano Space Cosmic Command – Hexbug

  • Hot Wheels Super Ultimate Garage – Mattel

  • My Fairy Garden Magical Cottage – PlayMonster

  • Playmobil Pharaoh's Pyramid – Playmobil USA

  • Shopkins Shopville Super Mall – Moose Toys


  • Disney Junior Minnie’s Walk And Play PuppyJust Play Products

  • Dolce Activity ZebraMagformers

  • Funko's Supercute Plushies – Funko

  • Peppy Pets – Commonwealth Toy & Novelty Co

  • Pikmi Pops Surprise! Mega Pop – Moose Toys

  • Storytime Rhymes SheepVtech

  • Surprizamals – Beverly Hills Teddybear


  • Beat Bugs Musical Submarine – Blip Toys

  • Disney Junior Doc Mcstuffins All-In-One Nursery – Just Play Products

  • PAW Patrol My Size Lookout Tower – Spin Master

  • Play-Doh Magic Oven Set – Hasbro

  • Racing Adventures Mickey – Just Play Products

  • Scoop & Learn Ice Cream Cart – LeapFrog

  • Thomas & Friends Super Station – Mattel

Rookie Of The Year:

  • Beach House Group – Antsy Pants Build & Play Kits

  • Pai Technology – Circuit Conductor

  • Move2play – Fuzzy Flyers

  • Bevy & Dave – History Makers Puzzle Block Set

  • Yulu Toys – Operation: Escape

  • Flycatcher – Smart Sketcher

  • WecoolvCompound Kings Makin' Station


  • American Girl Logan DollMattel

  • Creative Cosmetics Lab – Thames & Kosmos

  • Fidget SpinnerTopTrenz

  • Hexbug Cuddlebots – Hexbug

  • Lego Star Wars Millennium FalconLego Systems

  • Mirari Juballees – PlayMonster

  • Smartmax My First Animal Train – Smart Toys And Games

  • Zipes Speed Pipes – Neat-Oh! International


  • Circuit Cubes – Circuit Cubes

  • Cue – Wonder Workshop

  • Lego Boost Creative Toolbox – Lego Systems

  • Piper Computer Kit – Piper

  • Robotics Workshopv – Thames & Kosmos

  • Soundmoovz – Cra-Z-Art

  • Vrse – Skyrocket


  • Air Hogs Hyper Drift Drone – Spin Master

  • Anki Overdrive: Fast & Furious Edition – Anki

  • Automoblox Sc1 Chaos And Hr5 Scorch 2-Pack – PlayMonster

  • Drone Force Angler AttackAlpha Group, US

  • Nerf Nitro Motofury Rapid Rally Set – Hasbro

  • PAW Patrol Sea PatrollerSpin Master

  • Playmobil Ghostbusters Ecto-1 – Playmobil USA



comments powered by Disqus