American toy company, Hasbro, has announced three new changes at senior levels at the company.


The Board of Directors extended the employment agreement of Hasbro's chairman and CEO, Brian Goldner, for two more years, with his contract now extended to 31 December 2022.


John Frascotti, Hasbro's company president, had his role expanded to take on the duties of chief operating officer and was appointed to the company's Board of Directors.


Hasbro's lead independent director Ted Philip, said that both Goldner and Frascotti have been key to Hasbro's success.


“Over the past ten years as CEO, Brian has transformed Hasbro. His vision to set a differentiated strategy for the Company, including investing in new capabilities and establishing a new culture, has dramatically increased shareholder value.


“John has been integral in this success. Joining Hasbro ten years ago, his tremendous leadership and foresight has developed Hasbro’s global brand portfolio and teams into industry leaders. He will bring these same skills and insight to Hasbro’s board.”


Meanwhile, Casey Collins was appointed as the senior vice president and general manager of Hasbro's global consumer products division. Collins most recently served as executive VP of consumer products at WWE, and has licensing experience at both MGA and Lucasfilm. He will replace Simon Waters who will move in to lead the Power Rangers division.


“Casey brings decades of experience and leadership in the licensing industry to the Hasbro team,” Frascotti said.


“He is a highly skilled and experienced licensing professional with an impressive track record of leading high-performing teams and delivering consistently outstanding results.


“We are excited to welcome him to the Hasbro family and look forward to his leadership as our global consumer products business continues to expand around the world,” Frascotti said.


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