Tiger Tribe has announced that it has been tapped to exclusively distribute Crocodile Creek products in Australia.
Tiger Tribe will distribute 13 product categories to its network of retailers and specialty stores.
Speaking on the announcement, Tiger Tribe co-founder Anthony Green said that the business is excited to distribute the brand to new and existing stockists.
"Crocodile Creek is a global leader in the children’s puzzle category.
"This new distribution agreement means Tiger Tribe can now offer an extensive range of high quality puzzles and playground balls to our large network of independent Australian retailers and speciality stores, as well as ensuring continued supply to existing Crocodile Creek stockists," he said.
Crocodile Creek CEO Steve Brown added that the partnership was a natural fit for the brand.
"We are thrilled to be partnering with Tiger Tribe to distribute Crocodile Creek in Australia.
"There are a lot of synergies between us that made this a logical choice. We both started as small family businesses and built up through independent retailers.
"It is rare when two brands complement each other so well, appealing to a very similar customer base, where very few products overlap.
"We look forward to Tiger Tribe’s approach of building independent sales and building our brand," he said.
The partnership comes as puzzles experience strong sales through the pandemic, Green added.
"During this year of lockdowns, we’ve witnessed a re-discovery around the world of ‘old school activities’ like arts and craft sets, puzzles and games to help keep kids engaged amidst the global pandemic.
"We’ve long championed products that provide an antidote to screen time, so it’s a great time to bring Crocodile Creek’s
wonderful puzzles on board.
"We can’t wait to share this range of products in Australia," he said.
The partnership between the two brands will streamline the ordering process for stockists who will be able to source both Tiger Tribe and Crocodile Creek products from one supplier.
Products will be available for purchase in early 2021.
Previously, Crocodile Creek was distributed in Australia by Outliving.
Tiger Tribe will distribute the following Crocodile Creek product categories:
• Let’s Begin Puzzles
• Mini Puzzles
• Classic Floor Puzzles
• Day at the Museum Puzzles
• Above & Below Puzzles
• Foil Puzzles
• Junior Puzzles
• Animal Canister Puzzles
• Puzzle and Poster Canisters
• Family Puzzles
• World of Animal Puzzles
• Explore the World Puzzles
• 5” and 7” Playground Balls