Amazon Australia has revealed the top three trends that have influenced Aussie shopping habits on its site from the past year.
'The Rise of Nostalgia – Embracing Your Inner Child' has been identified as one of the trends that has Australian shoppers buying products on Amazon.
Re-released retro gaming consoles, such as the mini Nintendo NES and SNES, were so hot in Australia that they were selling faster than Nintendo could restock them.
This enthusiasm for retro gaming was further exemplified by the fact that more Australians have bought Nintendo products from Amazon in 2018 than any other brand.
Classic brand Lego was also highlighted in Amazon's top 10 best-selling brands for 2018, while superhero movies – which are closely linked the toy industry – made up half of the best-selling Blu Ray DVDs from Amazon.
Editor of monthly magazine Shopping Confessions, Kathy Sheeran, weighed in on the Amazon report and said that there is a resurgence happening in the board games category too.
“The biggest shift I have seen this year is less screen time and more board games, which can be fun for the whole family.
“Favourites like Monopoly, Connect 4, Operation (Star Wars version) and Hungry Hungry Hippos are making a comeback along with some new games.
“Interactive toys are proving to be popular, as too are educational toys.
“Fur Real toys will be on most kids’ Santa Lists, especially Munchin’ Rex. Australians have a huge love for pets, and these plush animals respond to touch and simple commands, and they all have their own little personalities.
“Lego will always be a favourite and LOL Surprise dolls will be a big hit again this year as the kids love the surprise.
“Any blockbuster on the big screen will make it onto Santa’s list too – Star Wars, The Incredibles, Harry Potter – and coding toys, which teach kids coding and computer science skills in an enjoyable way, will also be a hit.”
The Amazon Australia 2018 Consumer Trends Report was released on 04 December.
Amazon Australia's popular toy and game brands:
- Connect 4
- Operation (Star Wars edition)
- Hungry Hungry Hippos
- Fur Real
- Lol Surprise
- Star Wars
- The Incredibles
- Harry Potter