Australian retailer The Reject Shop launched wheelchair-inclusive costumes in partnership with national charity HeartKids in time for Halloween.
Part of the retailer's commitment to becoming more inclusive, the costumes were released in October, meaning that children could dress up their wheelchair as well as themselves for the spooky season.
The costumes easily fit over a wheelchair and attach with velcro. Available in two styles – a pirate ship and a princess carriage – the costumes come with multiple velcro pieces to adapt to different types of wheelchairs.
The Reject Shop acting CEO Dani Aquilina said that the costumes represent the first step in ensuring the business is inclusive and diverse at all levels.
"The Reject Shop has long been known as the place for affordable Halloween costumes, but we wanted to ensure that all children were able to join in the fun of Halloween celebrations.
"Our wheelchair-inclusive range is the first step in ensuring that inclusion and diversity are inherent in our organisation.
"We’re excited to introduce the range to parents and children this October, as part of our broader strategy to help more families live on a budget."
HeartKids CEO Rob Lutter said that the costumes work to help kids be kids, no matter their circumstances.
"We’re thrilled to partner with The Reject Shop on such an important initiative.
"These costumes will allow wheelchair-bound children a much-needed distraction from their time in hospital and the chance to simply be kids again and enjoy Halloween celebrations," he said.
The costumes were released in October and retail for $49 each.