Toy & Hobby Retailer speaks to Catch category buyer, Daniel Matthews, about how toys trade on the site.


Which Australian suppliers do you work with? Are there plans to bring on more Australian toy suppliers?


We currently deal with over 80 local toy suppliers and are always looking for more. Our priority is to source product direct from Australian distributors, whether it’s upfront, consignment, dropship or FOB.


We have strong relationships with major brands and we see that more and more customers are coming to Catch to get the toys and brands they love at the best prices in the market.


We have over 11,000 products in the kids' toy category at the moment.


Are there any trends you've noticed as a buyer? What are the most popular brands of toys that are sold on Catch?


We see what our customers are searching for, which certainly helps our buying decisions. We are always on the lookout for the latest trends and what brands and products are creating demand in the market.


The big advantage we have over the bricks and mortar retailers is we don’t need to worry about shelf space – Catch does very well with the larger/bulky items such as kids ride ons and bikes, sand and water tables, doll houses and kitchens.


Like everybody else, we’re riding the collectibles wave that just continues to grow, but we’re also continuing to have strong success in subclasses such as educational toys, dolls and playsets, games, and outdoor and sports.


Our toy category grew significantly over the last 12 months and I expect this Christmas period to be even bigger and better – there are thousands of new and exciting products arriving from our best selling brands such as Little Tikes, Vtech, Melissa and Doug, Razor and Lol Surprise.



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