The art of the brick
The skills of Australia’s only certified Lego professional, one of only 13 in the world, Melbourne’s Ryan McNaught, have gone on display in Sydney this morning as the Danish toy maker continues to celebrate its 50th anniversary in Australia.
McNaught and his team spent three weeks constructing ten unique pieces of Lego brick art from almost 300,000 Lego bricks that were unveiled this morning on Sydney streets.
Creative Australians from a variety of industries including patissier Adrian Zumbo and designers Romance Was Born, as well as six-year-old artist Max Treffkorn, were invited to submit their own distinct design inspired by ‘play’ to be made into Lego brick mosaics and displayed in bus shelters in the city.
Lego partnered with JCDecaux Australia to create ten bespoke acrylic panels that will host the Lego artworks in bus shelters in and around Macquarie Street from today until Monday, 4 June.
The Lego art will later go on exhibition at the Powerhouse museum in Sydney from 15 June to 30 July, before commencing a tour of regional museums.
“We are proud to be pushing the boundaries of creativity in out-of-home advertising with this incredible 3D Lego brand campaign. Together, JCDecaux Australia and Lego have taken fun to the streets of Sydney. We are thrilled to be part of the Lego Festival of Play celebration,” said JCDecaux Australia general manager sales and marketing Max Eburne.
“It’s fantastic to have such a talented and diverse range of Aussie creatives on board for the latest Festival of Play initiative. The unique outcome from each person showcases the Lego brick’s ability to fuel creativity and imagination,” said Lego A/NZ marketing director Caroline Squire.
Design contributors include:
• Romance Was Born – fashion designers
• Benja Harney – paper engineer
• Simplesime – tattoo artist/illustrator
• Fiona Dalwood – animator
• Dinosaur Designs – designers
• Kitiya Palaskas – craft-based designer
• Saffron Craig – surface designer
• Adriano Zumbo – patissier
• Max Treffkorn – six-year-old child artist
• Louise Whelan – photographer