For the in-depth wrap up of the Melbourne Toy Fair, as well as the Hong Kong, Nuremburg, New York and London toy fairs, be sure to pick-up the May-June-July edition of Toy & Hobby Retailer, available late-May. Subscribe to the mag here.
The 2020 Australian Toy, Hobby & Licensing Fair was filled with the ‘big things.’
Big things in terms of the CAT digger sitting on the show floor.
Big things in terms of the sad absence of Educational Experience.
Big things in terms of coronavirus and the impacts this is having on the global toy industry and embarrassingly, Australia’s toilet paper aisle.
Big things in Even Toys and Games’ big win of Product of the Year with the Genius Square game.
Big things in the big nights at the Gala Dinner and Toy Blowout party.
The big things were up for conversation and many were had.
As usual the Toy & Hobby Retailer team went from stand to stand viewing hundreds of new products, meeting new and familiar faces and learning what big things are coming up for the Australian toy industry in 2020.
When it comes to big trends it was great to see sustainability and nature play really take a seat at the table, with many Aussie businesses making this a priority and exploring how they can bring an eco-friendly line to Australia. It will certainly be interesting to see how this trend develops over the next few years.
Portable play was also a focus for many, with the ability to conveniently take play on the road, to a restaurant or on a holiday showcased through products that fold up into a carry case, backpack or fit neatly into a handbag.
As has been the focus for many years, unplugged play and getting back to family was showcased through a vast array of games and puzzles across the stands.
Similarly, the intersection of technology, toys and play was highlighted through AR capabilities, vlogging products and toys with apps.
All in all, this year is shaping up to be a big one and Toy & Hobby Retailer will continue to bring you the big news on the big things throughout 2020.