The US toy industry body, the Toy Industry Association (TIA), has announced major mass market retailer, Target USA, has joined the Association as a member on April 1.

In 2011, TIA amended its bylaws to allow retailers, licensors, inventors, and independent sales representatives to join the Association as full regular members.

“We’re honored to welcome our colleagues at Target as active participants in the Association,” Steve Pasierb, TIA president and chief executive said.

“We know buyers and retailers of all types and sizes have brought important perspectives to our work as a unifying force in the toy community. We’re excited to both represent Target and include the talent of their people on our committees, as the voices of members consistently strengthen our outcomes.”

“I am excited to join TIA and look forward to engaging in a meaningful manner,” Nik Nayar, Target’s vice president of toy merchandising said.

Target will play an active role in the Association, with Don Asleson, Target's senior compliance analyst, joining TIA’s federal, state, and safety standards/technical committees.

TIA’s vast membership includes manufacturers, retailers, distributors, licensors, inventors, and other businesses that bring the joy of play to children.

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