Canadian toy and entertainment company, Spin Master, announced the acquisition of the global rights to puzzle brand, Perplexus, for US$9 million, plus annual performance-based payouts over the next five years.
Spin Master has distributed Perplexus toys since 2013, and follows an earlier announcement that the company intended to expand its games and puzzle-related inventor relations team. Former Hasbro executive Ben Rathbone recently signed on as VP of games design, with Scott Brown serving as Marbles VP.
Perplexus’ range of spherical, puzzle-like toys are manufactured by US-based Busy Life, and have been distributed by Spin Master since 2013. The brand was invented in 2001 by teacher and artist Michael McGinnis, in collaboration with the Klitsner Industrial Design Group of San Francisco (KID Group).
The Perplexus deal is the most recent of Spin Master's acquisitions, following the purchase of Chicago-based brain game retailer, Marbles, in May and the 2015 buyout of New York’s Cardinal Games.
The Games & Puzzles category has enjoyed double digit gains over the past 18 months, with sales in Spin Master's own division rising 46 per cent to US$337.8 million.