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Spielwarenmesse eG has launched a new digital initiative, 'Brand New' for toy businesses to showcase their products. 

In the absence of the physical fair at the end of January, Spielwarenmesse has launched the program, which will allow companies to use the highly frequented Spielwarenmesse website in conjunction with a digital promotion package to showcase their products during the fair's original timeslot.

Companies of all sizes can register for the new service and connect with their international network.

The service comprises of three tiered packages which offer companies a range of opportunities including; product presentations in newsletters and on the website, incorporating product descriptions, images, video material and contact details; in-house events showcasing new products can be added to the Events Preview tab; and social media posts and advertorials in the Spielwarenmesse Visitor Newsletter. 

Spielwarenmesse eG CEO Ernst Kick said that the initiative will keep the industry connected until the in-person Spielwarenmesse in July. 

"We stay connected to our customers all year round by offering them an extensive range of services.

"Spielwarenmesse BrandNew adds to this spectrum by revealing the innovations for 2021 and providing the industry with a valuable offering before we meet again in Nuremberg from 20 to 24 July," he said. 

According to the organisation, it has 70,000 subscribers to its newsletter, while its website records more than a million visits every year and more than four million page impressions. 

The Spielwarenmesse Brand New program will run from 25 to 29 January 2021. 

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