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The new dates for the Spielwarenmesse have been announced. 

The show is set to take place at the Nuremberg Exhibition Centre from Tuesday 20 July to Saturday 24 July 2021, after being postponed for the first time in its 72-year history. 

Spielwarenmesse eG CEO Ernst Kick said that the business is thrilled to be putting together a live event for the industry. 

"My team and I are delighted to be organising a live event again, something the market is clearly longing for. 

"In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors," he said. 

According to Spielwarenmesse eG, the new dates reflect requests from retailers and buyers to include an extra weekday in the show. 

In terms of content, the organisers say that the industry is supporting its plan to present a relevant offering of information and product innovations, where the Christmas season plays as much a role as the outlook for the year ahead.

The Spielwarenmesse App will also update its content to offer year-round information for the toy industry. 

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