Spielwarenmesse organisers, Spielwarenmesse eG, have announced that the first-ever July edition of the show has been cancelled. 

The European summer show was announced in October last year, in the hopes that a physical show could be staged later in the year, after the usual late-January/early-February timeslot was off the cards. 

However, the organisers have announced that due to the ongoing uncertainty around the COVID pandemic on a local and international scale, the July event has now been cancelled, to allow the industry to focus on the 2022 show. 

Despite plans in place to stage the show in a COVID-safe way and a positive reaction from exhibitors to the idea of a July show, Spielwarenmesse eG CEO Ernst Kick said the persisting uncertainty means that the show cannot go ahead. 

"Initially, we received excellent feedback about the Summer Edition from both exhibitors and visitors.

"In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry.

"Our top priority remains the health and safety of all our participants," he said. 

Now, all energy will be channelled into the regular Spielwarenmesse which is scheduled to run from 2 to 6 February 2022 and will take place in conjunction with Spielwarenmesse Digital.

For the first time ever, Spielwarenmesse eG will link the experience of the live exhibition in Nuremberg with the virtual world, enhancing the participation of both suppliers and buyers whilst providing them with the best possible service. 

"We’re receiving such a positive response from across the board," Kick added. 

"The market players cannot wait to get together again in February.

"And we’re very much looking forward to welcoming everyone back to Nuremberg for the 72nd Spielwarenmesse," he said. 

The decision to cancel the July event was passed at the supervisory board meeting on 25 March. 

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