Sesame Workshop has promoted Ed Wells to EVP and head of global media and education.
Wells is now responsible for developing and implementing the Workshop’s long-term strategic vision for media and education in the US while also retaining his international portfolio.
Speaking on Wells' appointment, CEO Steve Youngwood said that Wells is perfectly suited to the role.
"Today’s kids are facing disruption and uncertainty on a scale we’ve never seen before; it’s more important than ever for us to step up and offer families the kind of support that only Sesame Workshop can.
"Throughout Ed’s career, he has effectively and consistently overseen complex operations, managed challenging issues, and built strategic partnerships.
"I’m confident in Ed’s ability to further our child-first mission, broaden our global impact, and evolve the ways families everywhere connect with Sesame Workshop," he said.
Joining Sesame Workshop in 2017 as the SVP and head of international media and education, Wells has helped the business broaden its international reach through new engagement opportunities and strategic partnerships across media distribution, location-based entertainment and formal learning.
He expanded the organisation’s brand and business in key markets, securing and managing partnerships across key areas including consumer products, content production and distribution, and themed entertainment.
He led his team in identifying early childhood issues in different regions, addressing them with the support of local sponsors through community outreach programs featuring Sesame Street’s characters, educational assets, and a whole-child approach to learning.
"For 50 years and counting, Sesame Workshop has harnessed the power of media to address the most pressing issues faced by families around the world," Wells commented.
"Today, the organisation has the strength and momentum to continue that proud legacy into an increasingly complex future, and I’m thrilled and honoured to take on this new role," he said.
Prior to his career at Sesame Workshop, Wells worked in other toy-related businesses including WWE and Nickelodeon.