Reed Gift Fairs has announced that its February events, Reed Gift Fairs Sydney and Life Instyle Sydney, will go ahead in February 2021. 

The shows will take place concurrently from Saturday 20 February to 23 February 2021 at the Sydney International Convention Centre. 

Reed Exhibitions MD, Brian Thomas said that the business is thrilled that physical exhibitions have been given the green-light to go ahead. 

"Trade events and exhibitions have always been places where entire industries come together in one place to celebrate what they do, build connections and, of course, trade.

"Now, more than ever, Australia’s key industries need that spark, that catalyst for growth that exhibitions are known for, from which a strong and speedy recovery can begin.

"And we’re delighted that Australia’s gift and homewares industry will be one of the first to benefit from exhibitions reopening in New South Wales," he said. 

Thomas added that the show will open with all safety precautions in place. 

"We are delighted to be reopening our doors, but we will only do so with the most stringent safety precautions in place supporting the experience of doing business at an event.

"This will include working closely with the ICC on the key areas of focus - physical distancing, participant wellbeing, hygiene and cleaning and tracing and record keeping.

"Nothing is more important than the health and safety of our exhibitors, their customers and our staff," he said.

ICC CEO Geoff Donaghy said the venue is delighted to restart its exhibition calendar and welcome back the two shows. 

"We are very pleased to welcome back the Reed Gift Fair and Life Instyle retail shows to ICC Sydney early next year, following updated advice from the New South Wales Department of Health.

"These will be the first exhibitions we have staged since the coronavirus pandemic and resultant government restrictions came into place in March.

"The exhibition industry plays a fundamental role within our business and we are looking forward to rebuilding this important market segment so that it is once again a thriving sector," he said. 

According to the Reed Exhibitions, the annual economic impact of Reed Gift Fairs and Life Instyle exceeds $30 million. 

Registrations will open on 23 November. 

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