The Toy Association has announced that it has postponed the Toy Fair New York February 2021 show to 2022. 

President and CEO Steve Pasierb said that the organisation made the decision based on exhibitor and buyer feedback.

"By closely gauging exhibitor and retail buying community feedback together with the latest facts related to the pandemic and the state of business travel, The Toy Association has made the decision to postpone Toy Fair New York.

"At the same time, we are developing with our members a Toy Fair offering in the spring of 2021 and of course the always anticipated Toy Fair New York in the expanded Javits Centre in February 2022.

"The Toy of The Year awards (TOTY) and Hall of Fame induction will go virtual for 2021," he said. 

The news follows the organisation's first virtual show, Toy Fair Everywhere, which has been taking place across three select weeks, with the final one kicking off on 14 September. 

The announcement also follows the postponement of the October 2020 Toy Fair Dallas show, which will instead take place in October 2021. 

Pasierb added that while many look forward to Toy Fair New York, the organisation has to protect the health and safety of attendees. 

"We know that our exhibitors rely upon these shows for the essential business, financial, and media value they provide.

"And simply that the toy community looks forward to Toy Fair NY each year – and this year it would have been especially meaningful for us all to come together in February and resume business as usual.

"But protecting our members’, exhibitors’ and attendees’ investments, health, and safety must come first.

"It is not news to say that uncertainty surrounds each of us as individuals – whether as parents, as business owners, as employees, and so on.

"But one thing we can say with absolute certainty is that Toy Fair New York will still happen.

"The market opportunity will be there.

"Stay tuned for an official announcement of specific show dates for both spring 2021 and February 2022, coming later this September," he said. 

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