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The Lego Group has announced plans to build a new office complex in Billund, Denmark that will serve as a hub for the company’s global headquarters, estimated to cost more than one billion Danish crowns (approx $198 million).

Danish architect CF Møller has been engaged to design the plans based on input from Lego employees and the office space will represent the company’s two major aims: work and play.

The building will be a collaborative work space, according to the company’s mission, spanning 52,000 square meters, and will incorporate energy efficiency features as well as numerous green spaces. The exterior grounds will include a park open to the public.

CEO Jorgen Vig Knudstorp has said the new headquarters will provide a working environment that should attract skilled people from around the globe to move to Billund, acknowledging that “Billund is not London or New York”, and the new headquarters will help secure Lego as an attractive employer for a global workforce.

Møller’s design will include a Lego People House; an informal space, where employees and visitors “can be physically active and socialise, both during and outside working hours”; a colourful atrium; and architectural features incorporating recognisable Lego elements.

“We want a distinct office building that clearly conveys the Lego values, and which truly expresses the creative, innovative culture of our company,” Pejstrup said.

“I’m very excited that we can now present our vision for this new building, both to our employees and to the community.”

The new campus will be located a few streets away from the soon-to-open Lego visitor centre designed by architectural firm BIG. As well as the new buildings in Denmark, Lego also plans to expand its existing offices in Connecticut, London, Shanghai and Singapore.

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