Myer has unveiled its top online selling items over the past month, revealing the popular toy choices for Aussie shoppers.
According to the retailer, Lego is one of the overall top selling items online over the period, with kids clothing also ranking highly.
In the toy segment specifically, Myer reports that the following products are proving popular:
1. Barbie Dreamhouse 2020
2. Harry Potter Assorted 12inch Collectible Wands
3. PlayGo Physical Challenge 3in1 Multipack
4. Lego City Ocean Exploration Base
5. FAO Schwarz Toy Fashion Plates Designer Set
Myer chief customer officer Geoff Ikin said that personalised Toblerones are also proving to be a popular choice.
"Personalised Toblerones are proving a hit with customers, and we expect to sell hundreds of thousands of them over the Christmas period.
"Other top gifts include Lego, Harry Potter, and Sunnylife inflatables, as well as the ever popular FAO Schwartz toys range," he said.
The retailer has also introduced a new feature for its gift cards, Ikin added.
"In an Australian first, you can add a photo or personalised video message to your gift card - an exclusive to Myer this Christmas.
"So whether a customers is shopping online or in-store, we have gifting options to meet everyone’s needs with gifts by price point, and for him, for her, for kids and for family and stocking fillers – to help customers get through their Christmas list," he said.