Australian toy business, Moose Toys, launched its new Pikmi Pops DoughMi range in the US in style, at a launch event in Los Angeles.
Hosted by actress, cookbook author and children's fashion designer, Haylie Duff, the event took inspiration from the doughnut themed plushes and featured a 300-large Pikmi Pops DoughMi wall and doughnut themed activities.
Foodies, families and toy YouTubers – including CookieSwirlC, the GEM Sisters, Two Sisters Toy Style and Tic Tac Toy – were in attendance, with senior vice president, head of US marketing and strategy at Moose, Alex Ries, saying that the launch event brought joy to all that were there.
"We love our new Pikmi Pops DoughMi line, and it was so fun to see how much joy the toy brought to kids today.
"It's clear from watching our top influencer friends and the fans that we have succeeded at creating a unique unboxing experience and a really special toy."
The DoughMi line is an extension of the Pikmi Pops range, and features 40 scented characters to collect, all with unique backstories and surprises to discover.