MGA Entertainment has appointed Bensons Trading Company (BTC) as its wholesale distributor for independent retailers in Australia.
BTC will now manage the entire MGA portfolio of brands – including Lol Surprise, Poopsie and Little Tikes – and will work with wholesale distribution channels for independent retailers.
This partnership will ensure that MGA's products are well represented in independent retailers throughout Australia.
MGA Entertainment Australia managing director, Sapienza Salerno, said that the business is excited for what is to come in 2019.
“MGA Entertainment [debuted] a diverse roster of brands at [the] Australian Toy Fair 2019. From collectibles to new products to celebratory anniversaries, MGAE will keep fans asking 'What’s Next?'
“Here’s to some very exciting times for MGAE Australia and Bensons in 2019 and beyond!”
MGA Entertainment stand at NY Toy Fair 2019.
CEO of BTC, Jeff Keighran, said that BTC is proud to be partnered with MGA on its expansion in Australia.
“BTC is both honoured and excited to be a part of MGAE's expansion into Australia, and we look forward to working with all independents,” he said.
MGA product stock is scheduled to be available from June 2019.