• Isaac Larian
    Isaac Larian

As reported in ToyNews, MGA chairman and CEO, Isaac Larian, has said that blaming Toys R Us for poor sales performance is “lame.”


After MGA posted 178 per cent growth in Q3 2018 – following 78 per cent growth in Q3 2017 and 49 per cent in 2016 – Larian said that the passionate MGA team is focused on winning.


Blaming Toys R Us is so lame. MGA grew another 178 per cent in the third quarter. This is on top of 78 per cent the year before and 49 per cent the year before that.”


We have a lot more new, original IP in the pipeline. [Have spent] zero on advertising on Nickelodeon (what a waste), zero movie (we are a toy company) and zero [spend] on licensing.”


"Just great passionate team with the purpose of winning, not blaming,” the post said.


MGA has seen great success with many of its toys including Lol Surprise, Crate Creatures, Little Tikes and Num Noms.


His statement comes after Mattel, Hasbro and Jakks Pacific all cited Toys R Us' closing for the negative impacts on their sales performance throughout 2018.

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