MGA Entertainment Australia has appointed Sydney-based media agency Spark Foundry to lead the media plan for the business.
Spark is now responsible for leading the media strategy, planning and buying for MGA Entertainment Australia helping to further the momentum of the business' portfolio of brands which includes Lol Surprise, Bratz and Little Tikes.
MGA Australia MD Sapienza Salerno said that Spark is the ideal partner to support MGA's first year of trading in Australia.
"We are delighted to partner with Spark Foundry to bring our communications objectives to life across the girls, boys and pre-school categories.
"With the agency’s intimate knowledge of the Australian media landscape, coupled with the backing of the broader Publicis Groupe offering, Spark is the perfect partner to for us hit the ground running in our first year of trading as a subsidiary of MGA Entertainment," she said.
Spark Foundry GM Lauren Small said that Spark is excited to drive targeted engagement for MGA.
"It’s an exciting opportunity to be able to work on popular toy brands that have already enjoyed significant global success.
"We look forward to driving targeted customer engagement to this fun category."