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Melbourne Central Shopping Centre is making the post-Christmas returning frenzy easy by launching 'The Returning' pop-up.

From 13 to 27 December consumers can return unwanted gifts, impulse purchases or bad kris kringle presents and be rewarded with a Melbourne Central gift card pre-loaded with funds that can be spent straight away.

Shoppers can also swap their item for something else at the pop-up.

All proceeds and products will be donated to charity partner Property Industry Foundation in support of Melbourne City Mission.

Melbourne City Mission senior manager Molly O’Shaughnessy said that the campaign will have a significant positive impact on Melbourne's homeless.

"We’re incredibly grateful for the utmost support from Property Industry Foundation and thrilled to be working with Melbourne Central on this unique, Christmas campaign.

"These gifts will have a huge impact on young people who are homeless this Christmas," she said.

Melbourne Central manager Ryan Ling said that the centre is expecting the pop-up to be very popular with shoppers.

"Melbourne Central is renowned for its vibrant and cultural buzz, and over the years we’ve created a series of experiences which serve as a festive pitstop for all Melburnians.

"We’ve recently discovered that the appeal of a pop-up store to return or swap gifts is strong: 84% of Australians would be extremely likely to visit.

"Not only would the store bring our shopping festivities to life, but it will deliver a fun and simple solution to the inevitable pain points around Christmas time - receiving unwanted gifts!" he said.

The Returning pop-up will be located on Level 2 opposite Country Road.

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