Mattel has announced it has expanded its Barbie programming experience partnership with Tynker in order to introduce 10 million children to coding by 2020.
The Mattel and Tynker collaboration began in 2015 utilising its Hot Wheels and Monster High brands. This year the companies will launch seven Barbie-branded coding lessons that will teach kids about computer science and programming, and expose them to careers in the field via themes including Pet Vet, Astronaut, and Robotics Engineer.
The Barbie programming experience is designed for beginners, kindergarten and above, and will gradually introduce young learners to basic programming concepts by casting them in different career roles alongside Barbie.
The experience will encompass seven modules and the launch will be timed to coincide with the reveal of Barbie’s 'Career of the Year' later in the second half of 2018.
Mattel and Tynker will also host a digital event that will target the US back-to-school season – traditionally around late August to early September.
The event aims to encourage kids to participate in programming by featuring their favourite characters, as well as continuing to leverage content from Barbie, Hot Wheels, and Monster High to promote the 2018 Computer Science Education Week's Hour of Code, in December.