The UK parenting site, MadeForMums has announced the winners of its annual toy awards program which celebrates the best children’s toys at every age and stage, from infants to tween-agers.

A panel of judges comprising both toy experts and over 250 children whittled hundreds of entries down to just 36 lucky winners of this year’s awards.


This year robotics has dominated the products submitted, prompting the creation of the Best Robot category, a sector that has steadily gained pace in recent years and is expected to top Christmas wishlists.


“The results show that this year is the year of the robot, when digital toys have really come of age,” Susie Boone, MadeForMums editor said.


“There were high quality robots and digital toys entered in all age groups and the feedback from the child toy testers, their parents and the judging panel showed they have real play appeal, great interactivity and kept our testers engaged for longer than ever.


“That’s not to say classic toys have had their day, they are just adapting to modern tastes to remain popular – a traditional wooden tea set updated to a coffee-pod machine to reflect today’s latte culture, quiz cards with augmented reality, and a traditional doll’s house reimagined as a Manhattan loft all proved popular with the toy testers and judges and look to be in demand again this Christmas.”


The MadeForMums Toy Awards winners 2017, are:

  • Best Wooden toy: Le Toy Van Honeybake Café Machine

  • Best Travel toy: VTech Smart Watch DX

  • Best toy vehicle: Wilton Bradley Monster Smash-Ips

  • Best toy for pretend play: LeapFrog Scoop & Learn Ice Cream Van

  • Best toy for role-play: Wilton Bradley Mi-Mic

  • Best toy for active play: Bladez Toyz Peppa Pig Inflatable Muddy Puddle Playmat

  • Best toddler toy: VTech Chase Me Casey

  • Best Tech toy: TOMY Lightseekers

  • Best stocking filler: Zimpli Kids SnoBal Battle Pack

  • Best soft toy: Posh Paws International Winnie the Pooh Snuggletime

  • Best scooter: Ozbozz Light Burst Scooter

  • Best science toy: Augmentifyit AR Space Cards Quiz Game

  • Best robot toy: Anki Cozmo

  • Best ride-on: Little Tikes Princess Horse and Carriage

  • Best puzzle: SmartGames Little Red Riding Hood

  • Best play-set: VTech Toot toot Drivers Fire Station

  • Best outdoor/garden toy: Zimpli Kids Slime Blaster

  • Best learning toy: Orchard toys Magic Maths

  • Best doll: Design a Friend Ava

  • Best construction toy: K’NEX Thrill Rides Web Weaver Rollercoaster

  • Best board game: Orchard toys Cheeky Monkeys

  • Best bath toy: TOMY Spin & Splash Jelly Fish

  • Best balance bike: Chicco Red Bullet

  • Best baby toy (0-6mths): The Gro Company Ollie the Owl

  • Best baby toy (6-12 mths): Fisher-Price Zoom n Crawl Monster

  • Best art/crafts toy: Little Brian Paint Sticks

  • Best activity mat: A Little Bird Told Me My Little Sunshine Multi-Activity Playgym

  • Best activity centre: Skip Hop Explore & More 3-Stage Activity Centre

  • Best children’s app: Lightseekers

  • Editor’s choice: Wow Stuff Remote Controlled Flying Minions

  • Editor’s choice: Fisher-Price Teach n tag Movi

  • Editor’s choice: M.A.X. Meccano Advanced Xfactor Robot

  • Editor’s choice: Clementoni Evolution Robot

  • Editor’s choice: Flappy

  • Editor’s choice: Ravensburger American Flag Sneaker 3D Puzzle



comments powered by Disqus