Kidstuff has opened a new store on Sydney's George St. 

Located next to Mecca Cosmetica's new flagship store - the largest beauty store in the Southern Hemisphere - and opposite the QVB Centre, the toy retailer joins leading brands in a high-profile location. 

Kidstuff GM Jonathan Wu said that while the business has faced the challenges of this year, it is thrilled to be able to continue its bricks-and-mortar expansion. 

"In what has been a very challenging year for many businesses, we are very proud to be able to continue our growth, and open a brand new Kidstuff store in the Sydney CBD in this very high-profile location.

"We will continue to broaden our reach and connection with our customers through more stores and expanded online offerings through 2021 and beyond," he said. 

The new George St store takes the Kidstuff store count to approximately 60 across Australia and follows a string of store openings the business undertook in 2019. 

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