Australian toy retailer, Kidstuff, has acquired independent retailer, Red Rocket Toys in Rose Bay.

Kidstuff has welcomed the entire Red Rocket team to the fold, and looks forward to deepening its ties with Sydney's eastern suburbs. The new store will add to Kidstuff's footprint in the area, with existing stores at Woollahra, Double Bay and Bondi Junction and will be rebranded and renovated in the coming weeks.

Kidstuff managing director, Sandra Benny, said that Kidstuff is excited to engage with the local Rose Bay community.

"Kidstuff’s acquisition of Red Rocket Toys is a blue ribbon addition to our ever expanding portfolio of leading educational toy stores.

"Kidstuff is known for its excellent service and unique brands that ensure a magical experience for all who visit. We look forward to meeting the community and sharing Kidstuff with Rose Bay."

The acquisition takes Kidstuff's store count to 57 across Australia.

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