Mattel Australia and New Zealand is lavishly celebrating the 50th anniversary of Uno, offering customers the chance to win a 22ct yellow gold Uno card holder.
Paying homage to the tradition of giving gold for a 50th anniversary, Mattel has recruited an Australian master goldsmith to create the piece, which took 80 hours to bring to life.
Its gold boasts a purity level of 99.99% – and coming with a valuation of several thousand dollars, the extravagant accessory ensures it will take game night to the next level.
The Uno 22ct Yellow Gold Card Holder will be given away to one lucky Aussie who buys a deck of Uno after 1 March 2021 and provides the best answer in 25 words or less to the question: 'What’s the wildest Uno move you’ve ever made?'
Speaking on the anniversary, Mattel ANZ director of marketing Jacinta Whitehead said that the competition is the first of many celebrations that will take place this year to mark the occasion.
"For more than 50 years, Uno has brought people together to have fun.
"This is the year to celebrate that mammoth milestone in Australia in multiple ways throughout the year, no matter what your age," she said.
The card holder comes in a custom case lined with red velvet and is engraved with a limited-edition 50th anniversary celebratory design.
Meanwhile, Uno is also launching a 50th Anniversary Premium Card Set to mark the occasion.
The card set is the official celebratory product and collector item for the 50th anniversary and will be stocked at Big W, Target and other independent toy retailers.
The set comes in deluxe-box packaging and an exclusive gold coin commemorating the 50th anniversary is also included.
The set also features a special '50/50' card and rule which incorporates the coin into gameplay.